Why do not visitors stay on your website? Why do they leave your eshop and do not make purchases? What’s wrong with your website not being promoted to search engines? What are the reasons they do not like and do not recommend your site? All these will be analyzed by MyIP, which is a web hosting company.
If you have found that your website is not getting traffic, it is easily left by the visitor without navigating through it or it is difficult to get rankings in the search engines, it is time to ask yourself if it is the fault of your website or eshop or if it is your fault their content.
1. Website design is not optimized for mobile phones
When browsing the web on a mobile phone, have you ever had to scroll from page to page to read a webpage? Did you have to click to enlarge because the words or buttons on a page were too small? If this has happened to you, then you know that these websites are not mobile optimized and do not help the user navigate. Especially if you have an online store and it is not optimized for mobile, it is certain that you are losing online sales every day.
Google now penalizes web design and eshop design that is not mobile friendly. This is because Google wants to improve the mobile browsing experience for mobile users. So, if your website design is not optimized for mobile devices, you will significantly lose your organic search rankings, ie when users search for services and products you have, they will not find your website. Can you really afford to lose all this traffic and all these sales? It’s unlikely, since all businesses are now hoping to increase their online sales.
2. The website is not easy to navigate
When someone visits your website, does it know what to do, where to go, what are the next steps? Is the visitor easily guided by the structure and menu of your website? Users who visit a website or an eshop, do it for their entertainment and information or because they are looking for products and services. But they are not experts in guessing the steps they need to take on your site to read the article they are interested in or to buy the product they are looking for.
And while many have enriched their website with detailed guides and could offer real information to the visitor, instead they lose it! Simply because they do not give any direction to their website or because they ask visitors to click.
In the creation of websites as well as in the construction of eshop, the easy navigation and the clear structure for the visitor are of great importance. Of great value is how you motivate and guide the user to take an action or how to lead them to the next steps, such as registering on your website, watching a video or receiving a free trial.
Before building a site, a study should be preceded, based on the business strategy, so that the website has easy, friendly navigation and skillfully guides the visitor to do the actions you want, without feeling that he is forced to click.
3. The site uses many pop-ups
Excess pop-ups, the so-called pop up, are the windows that open when you read your article and ask you to follow the facebook page, click to win something, click to see it, click to see the other. That is, what actually happens with pop-ups is to distract the user from the reading experience and this can become seriously annoying, as it is often done in an aggressive way.
What is the right way to use pop ups on the website?
Use pop ups in moderation. This way, you do not constantly bombard your visitors with content that they are not interested in.
Do it “smartly”. Smart pop ups allow you to display different pop-ups (or no pop-ups) on different types of visitors, depending on whether they have visited your site before or are at some stage in the buying process.
Monitor the effectiveness of pop ups on your site. Evaluate the number of views and clicks in each pop-up, along with the number of pages leading to the pop-up. If you find that it does not run very well, you can edit or remove it to create a better user experience for your visitors. You can also run A / B variation tests to test different copies and offers.
Use them politely. Many websites do not allow visitors to close the pop up or the X icon that closes the window has the same color as the background of the website so that the user can not detect it. Do not follow these techniques. Give the visitor of the website the option of choosing “no”.
An alternative to pop-ups are small banners that are inserted from the side or bottom of the page with a prompt for action. They tend to be less annoying, providing users with more information while at the same time allowing them to continue reading the piece of content.
+1. The site has many moving images and graphics that are disorienting
Many users only need the first 3 seconds to focus on your website, which will familiarize them with your site, which will make them decide whether to stay or leave. Users of the three seconds must immediately navigate to any webpage they happen to open, before clicking “back” on their browser to leave.
Lots of animations, animated designs, autoplay videos, flashing ads – you know, those ads that you get paid for with clicks or impressions – and other interactive entertainment services can may seem pleasing to you or profitable, but if they are too annoying or disorienting, they can reduce the visitor’s focus during these critical first seconds.
Make sure that the designs that the animations have on your website, that is, the graphics are simple and not multi-faceted so as not to mislead the user, and do not fill your page with paid ads. Keep a balance, give weight to what your website really offers to the visitor. Beautifully develop the text for its update and dynamically promote your product.